Let Our Forest Heal: A Fisher Family Shaming at SFMOMA

Call to ACTION ! Fishe Shame Ride Poster

4 PM on 8.18.16 @ The San Francisco Museum of Modern Art

JOIN US for an afternoon of creative disruption and artful disobedience, as we shame the Fisher Family of San Francisco, owners of Mendocino Redwood Company, regarding their dead-end logging practices. Outside the foyer of the SFMOMA Museum of Modern Art, whose recent expansion was financed by the Fisher Family and now houses some 260 core works from the Fisher’s private collection of contemporary and pop art, we will be exhibiting our own pop-up art. Serenaded by the sweet music of a blaring chainsaw orchestra, informational displays, skits, art pieces, and standing dead oak trees, we will send a clear-cut message to the Fishers regarding their role in poisoning the land, fueling global climate change, and exploiting the Earth’s people for profit.

MEET US at 4pm on August 18th at SFMOMA to participate in this public shaming of one of the most politically and economically influential families in San Francisco. Standing in solidarity with those who are most impacted by global climate change, we say LET THE FOREST HEAL.

Mendocino Redwood Company (MRC) continues to poison tens of thousands of acres of “unwanted” trees in Mendocino and Humboldt County with Imazaypr, leaving millions of tanoaks and other hardwoods to die slowly, standing up. Routinely the company also broadcast sprays Glyphosate (“Roundup”) and Triclopyr (“Garlon”) to kill underbrush. MRC works under the guise of “sustainable” forest management, selling to retailers like the Home Depot based on a certification from the Forest Stewardship Council (FSC).

Even after the Mendocino County Clerk’s authorization of the June 2016 election results regarding “Measure V” (an Emergency Nuisance Ordinance passed by a 62% majority which declares the intentional leaving of dead standing trees a local public nuisance on account of fire danger), Mendocino Redwood Company continues to use herbicides, creating more dead standing trees and dead vegetation all over western Mendocino County. Ignoring the spirit of the initiative and the will of the People, MRC continues to poison the land, water, and living beings, destroying habitat and biodiversity, and increasing fire danger, all under the name of “environmental sustainability”.

The Fisher family of San Francisco are owners of Mendocino and Humboldt Redwood Company, as well as the founders and operators of The Gap, Banana Republic, Old Navy, Athleta, and majority investors of the Oakland A’s and San Francisco Museum of Modern Art (SFMOMA). They also have a far-flung commercial real-estate business. We will be emphasizing the consequences of the climate change the billionaire brothers’ activities lead to—less fog drip, parched forests floors, the destruction of a mixed species redwood forest, an increase in lightning strikes, and the resultant wildfire escapes.

On Thursday morning, August 18, three contingents of Mendocino County folks will caravan to San Francisco to shame the billionaire Fisher Family. Our vans are leaving from Comptche, Fort Bragg, Mendocino, Albion (passing through Anderson Valley), Ukiah and Willits. PLEASE JOIN US for a DAY of innovative demonstrative activity. For rides from Mendocino County to San Francisco contact Beth Bosk 707-937-5703 nsi@mcn.org (inland coordinator) or Lara Anderson 234-3234; 357-5365 laraanderson44@gmail.com.